AI SEO · GEO · Tourism companies
Every day more travelers ask ChatGPT, Perplexity, Gemini or Copilot where to stay, where to eat or which agency to book. The key is for AI to cite your brand with a link to your booking engine — not Booking, Airbnb or Expedia.
The real problem
AI doesn't return a list of links: it generates a synthetic answer with a handful of brands. The citation order — and who it links to — decides whether the booking comes via your site or via an OTA with commission.
Without GEO work
Traveler asks: "best boutique hotel in [your city] for a weekend"
Outcome: the booking goes through an OTA (15-25% commission) or to a competitor. Your brand, if mentioned at all, is poorly described.
With GEO plan in place
Same traveler prompt, different answer:
Outcome: AI recommends your brand with a link to your direct channel. No commission and you keep the customer relationship.
GEO (Generative Engine Optimization) does exactly that: when AI builds its answer, it finds, understands and prioritizes your brand above the noise of OTAs and aggregators.
What we work on
Real traveler prompts against ChatGPT, Perplexity, Gemini and Copilot. We log when they cite you, when they cite competitors and when they cite OTAs.
llms.txt, robots.txt, sitemap, Schema.org (Hotel, LodgingBusiness, Restaurant, TouristTrip, Product, FAQ, Review), Open Graph, hreflang, indexability.
Which media, blogs, guides and directories cite you — AI engines treat those sources as trust signals. We map gaps vs direct competitors.
How your booking engine is linked, booking friction, brand positioning vs Booking/Expedia/Airbnb in the AI answer.
What AI engines say when someone asks "how is {your brand}?" — sources they use and how to influence aggregated sentiment.
Quick wins (0-30 days) + strategic actions (30-90 days) with explicit focus on growing direct bookings.
Who we work for
Each vertical has its own prompts, competitors and direct-channel battle. We adapt the audit and the GEO plan to your business model.
Get ChatGPT and Perplexity to recommend you directly — not Booking — when a traveler asks for "boutique hotel in…" or "alternative to chain hotels".
Typical traveler prompts
Direct-channel lever
Cut OTA commission and push direct bookings from the AI answer.
Coordinate AI visibility group-brand + hotel-brand, defend the category against OTAs and win inspirational multi-destination search.
Typical traveler prompts
Direct-channel lever
More bookings on owned web and app, lower CAC vs metasearch.
Compete with Airbnb and Booking inside the AI answer: "family apartment in…", "vacation rental with great location in…". No expensive keyword bidding required.
Typical traveler prompts
Direct-channel lever
Capture direct bookings and build your own recurring customer base.
Show up when a traveler asks AI "where to eat well in…", "local cuisine restaurant in…" or "best tasting menu in {city}".
Typical traveler prompts
Direct-channel lever
More direct bookings via your site/widget and less dependence on commission portals.
Get cited when AI recommends "specialist agency in…", "organize a trip to {destination}" or "alternative to big online operators".
Typical traveler prompts
Direct-channel lever
Qualified leads without SEM bidding or comparators.
Multilingual audit and GEO plan for global brands. We measure visibility in your priority source markets and engines.
Typical traveler prompts
Direct-channel lever
Coordinated international brand visibility across source markets.
Direct-channel impact
ChatGPT · Perplexity · Gemini · Copilot
Focus on bookings without OTA commission
Free initial diagnostic
First implementable quick wins
AI SEO — also known as GEO (Generative Engine Optimization) — is the discipline that optimizes your brand to be cited in the answers of AI engines: ChatGPT, Perplexity, Gemini, Copilot and Google's AI Overviews.
When a traveler asks "best boutique hotel in…", "where to eat well near…" or "family apartment in…", AI recommends 3-5 brands inside its answer. Being on that shortlist is the new first position and, for a tourism business, it translates directly into direct bookings without OTA commission.
GEO is not just about showing up. It's about governing your brand information — your official website, your listing, your structured data, your reviews — so AI engines understand you, prioritize you and recommend you with a link to your direct channel. Who governs their information controls how AI recommends them; who doesn't lets Booking, Airbnb and the aggregators own the conversation.
Your governed information
AI engines
How AI cites you
For a weekend in [your city], [your brand] stands out: central location, local cuisine and direct booking on its website without commissions.
We run typical traveler prompts for your category and area and log which brands each model cites (you, competitors, OTAs).
We audit llms.txt, robots, sitemap, Schema.org (Hotel, Restaurant, Product, FAQ, LocalBusiness), Open Graph and topical authority.
We compare your AI visibility with direct competitors and with Booking/Airbnb/Expedia to spot citation gaps.
Recommendations prioritized by impact on the direct channel: content, structured data, authority and booking engine links.
Measurement · AI visibility
Optimizing isn't enough — you have to measure. At Growtur we've built our own AI visibility tracking system that combines behavioral data (Google Analytics 4) with signals GA4 doesn't see.
We detect and log real visits coming from ChatGPT, Perplexity, Gemini, Copilot, Claude and other assistants. We know which engine cites you, which pages get that traffic and how it evolves over time.
We record every visit from AI indexing bots (GPTBot, PerplexityBot, ClaudeBot, OAI-SearchBot, Google-Extended…). GA4 filters them out; we don't. It's the most direct signal of whether your content is being learned by each model.
On top of our own layer we run GA4 with a custom dimension per AI engine. We see sessions, engagement, time on page and conversions (forms, scan, contact) segmented by ChatGPT, Perplexity, Gemini, etc.
All tracking lives in an internal Growtur dashboard designed to manage multiple brands and destinations. Clients whose GEO we operate plug into this same system.
GEO without measurement is faith. With this layer you move from “I think AI cites me” to “I know which engine drives visits, to which pages, with what intent, and which bots index my content each week.” It's the only way to make data-driven decisions about your AI presence.
Proprietary Growtur system. Privacy-respecting: IPs are stored hashed, with no visitor identification.
Two doors, same product
An independent hotel doesn't operate like a chain or a hotel group. We offer two entry paths into the same AI SEO and GEO work.
Path A · Free diagnostic audit
Useful for independent hotels, restaurants, vacation rentals and agencies that want to start by seeing concrete data on how AI engines cite them against competitors and OTAs.
Our own GEO analysis engine, specialized in tourism product. It analyzes live how ChatGPT, Perplexity, Gemini and Copilot cite you.
Path B · Strategic consulting
Designed for hotel chains, groups, tour operators and companies with multiple brands or locations. A working session with the Growtur team to understand your business model, source markets and channel mix, and to build a 12-month GEO roadmap with direct-channel KPIs.
We reply within 48 business hours.
AI SEO (Generative Engine Optimization, GEO) is the discipline of optimizing a brand's presence in generative AI search engines such as ChatGPT, Perplexity, Gemini or Copilot. Instead of fighting for blue links, you fight for being cited inside the answer.
When a traveler asks an AI "best hotel in X" or "family apartment in Y", the AI recommends 3-5 brands inside the answer. If your brand appears with a direct link to your booking engine, the customer comes in without going through an OTA — saving 15-25% in commission and keeping the customer relationship.
Yes, and it's one of the highest-upside verticals. AI engines are starting to recommend vacation rentals as an alternative to Airbnb and Booking. Working GEO now lets you capture direct bookings without commission and build your own recurring customer base.
Absolutely. Travelers use ChatGPT and Perplexity to decide where to eat at destination. Optimizing Schema.org Restaurant, reviews, mentions in local guides and your booking system (TheFork, Covermanager, owned widget) gets you into those recommendations — and gets the customer to book with you, not on an aggregator.
Yes. We audit the main AI engines in Spanish, English, French and German by default and can extend to your priority source markets.
Live analysis of how four AI engines recommend your brand, review of the technical signals (llms.txt, robots, sitemap, Schema.org structured data, hreflang, Open Graph, content architecture) and an activation plan with quick wins and strategic recommendations.
Growtur works exclusively with tourism and combines tourism marketing, data and generative models expertise. The goal isn't just Google ranking — it's AI citation and conversion into direct bookings.
Both, and in that order. The first report is generated by our own live engine: a tool we constantly improve with each tourism sector project. It also includes filters that can trigger a human review by our team, which we complete within a maximum of 24 h. We combine the speed of the tool with the judgment of people who understand tourism product.
Are you a destination, DMO or public body? Go to the AI SEO audit for destinations.