Growtur

Training

We train the people building the tourism of the future

Artificial Intelligence programmes for companies, destinations, associations and universities. Hands-on, grounded training designed by people who deploy AI in the sector every week.

AI course for destinations →AI course for tourism companies
Edition open · For companies

Expert Course in AI for Tourism Companies

42 hours, 100% online, official certification ITH Academy + Growtur. FUNDAE-eligible (Spain). Designed so your team learns to build autonomous agents and automate real processes in your tourism business.

  • 6 practical modules with sector cases
  • Official ITH Academy + Growtur certification
  • FUNDAE-eligible funding (Spain)
See the course on iaturismo.es →Talk to the team

Featured course

€315

FUNDAE-eligible

  • Duration42 h
  • Format100% online
  • Certified byITH + Growtur

Programmes by audience

Training adapted to each kind of client

Companies, destinations, associations and universities learn differently. We design each programme with that context in mind.

Tourism companies

Bespoke in-company training

Programmes tailored to hotel chains, operators, OTAs and platforms. We bring AI to executive committees, marketing teams, revenue, operations and customer service.

  • Pre-training team diagnosis
  • Hands-on cases with real data
  • Post-training support

Destinations & institutions

Programmes for tourism offices

We train teams at destinations, ministries and public bodies to incorporate AI into destination management, promotion and engagement with the local business ecosystem.

  • Itineraries for destination managers
  • Workshops with the local business community
  • Cases like Lloret de Mar

Associations

Flagship training for members

We design programmes that the association offers to its members: workshops, online masterclasses and sector-wide training plans with joint certification.

  • Workshops and masterclasses
  • Sector-wide training plans
  • Joint certification

Universities

Courses, postgraduate programmes and chairs

We work with schools and universities to design academic content on AI applied to tourism, taught by instructors who are deploying AI in the sector every week.

  • Courses and modules at undergraduate and postgraduate level
  • Master's and executive programmes
  • Chairs and research projects

Complementary service

Training + AI licences and APIs

Many institutions and companies hire training along with the rollout of licences and APIs from the leading providers — ChatGPT Business/Enterprise, Claude for Work, Gemini for Workspace, Manus — with private Workspaces and ongoing support. It's the service we have delivered for Turespaña since 2024.

See AI licences and APIs →

Want to train your team in AI?

Tell us about your organization's profile and we'll design a training itinerary that fits your reality.

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