Growtur · Artificial Intelligence applied to tourism
Explore a distinct roadmap for institutions and companies. Strategy, security and delivery from one starting point.
Priority 01 · Operations
Bespoke agents & solutions
Our experience
Before we talked about artificial intelligence, we led hotel marketing, taught at universities and worked with destinations. That experience shapes every project we take on.
Explore our experience
Growtur × ITH Academy · New edition
Starts October 19, 2026
42 online hours to put AI to work in your business: from agents and security to new search positioning and campaigns.
6 modules · 42 hours · 100% online · ITH Academy + Growtur certificate
€315 + VAT
Up to 100% FUNDAE funding in Spain
What we do
We combine strategic consulting, practical training and tailor-made intelligent agents so innovation reaches the day-to-day of the tourism sector.
We help destinations, institutions and tourism companies design and roll out their Artificial Intelligence strategy: diagnosis, roadmap, data governance and real-world use cases.
Training programs for technical teams, tourism offices and executives. Practical workshops, long-form itineraries and custom in-company training tailored to the tourism sector.
We design and deploy intelligent agents that automate processes, support travelers and connect destination data so you can make faster and better decisions.
Our commitment
We support the people shaping tourism from every angle: ministries and tourism offices, sector associations, large business groups and universities.
New service · AI security & compliance
The AI Act and GDPR are already in force, and AI-related security risks — data leaks, shadow AI, published hallucinations — are growing. We give you a clear assessment, an internal use policy and the training the regulation requires.
AI Act · GDPR · Shadow AI · Agent protection
We audit how AI engines cite you today and roll out a GEO plan focused on direct channel (companies) and destination brand (institutions).
Hotels · Apartments · Restaurants · Travel agencies · Tourism schools · DMOs · Tourism boards
GrowNews / Our work, in action
Rather than tell you what we do, we'd rather show you. These are some of the people, places and projects we work with every day.
Latest storyGrowNews · 18 September 2026
Rafael de Jorge, founder of Growtur, delivered the AI masterclass at Overbooking Gran Canaria & Hosteltur Summit 2026. Key takeaways, interviews and full media coverage.
Read the storyTell us your challenge and we'll come back with a concrete proposal in under 48h.
