Consulting
We design and implement the AI strategy for destinations, institutions, enterprise groups and universities. We connect public policy, industry and knowledge so AI actually lands in the sector.
Who we work with
We work from ministries to universities, through associations and large groups. That cross-cutting perspective is what makes our implementations far more powerful.
Institutions & destinations
We define the destination's AI strategy: data governance, priority use cases, sustainability and visitor experience. We connect public administration with its business ecosystem.
Associations
We bring AI to members across the board: sector-wide diagnostics, joint programmes and shared tools that lift the whole industry at once.
Enterprise groups
We support executive committees and innovation teams to deploy AI with real business impact: revenue, operations, marketing, customer service and product.
Universities
We design content, courses and applied research lines on AI and tourism, with real cases from the destinations and companies we work with.
Featured service
ChatGPT, Perplexity, Gemini and Copilot already recommend destinations, hotels and tourism brands to millions of travellers. We audit how they see you today, design the visibility strategy and activate it: llms.txt, schema.org, IndexNow, LLM-indexable content, monitoring and measurement.
For destinations & institutions
Audit your destination's visibility on generative engines live, and receive an activation plan tailored to DMOs, tourism offices and public bodies.
Audit my destinationFor tourism companies
Audit how your hotel, chain, OTA or operator shows up on AI engines and discover quick wins to capture more direct bookings against large platforms.
Audit my brandNew · AI security & compliance
The AI Act and GDPR already apply, and AI-related security incidents (data leaks, shadow AI, hallucinations) are on the rise. Compliance assessment, internal use policy and team training.
How we work
A method designed to turn AI from a promise into measurable results.
We map your organization, its data, processes and digital maturity. We identify where AI delivers real value — and where it doesn't.
We prioritize use cases by impact and feasibility. We build a 6, 12 and 24-month plan with owners, metrics and budget.
We deploy the first pilots with mixed Growtur + client teams. We iterate fast and show value from week one.
We support the rollout across the rest of the organization, train teams and leave a sustainable governance model in place.
Featured service
We procure and configure licences and APIs from the leading providers — ChatGPT Business/Enterprise, Claude for Work, Gemini for Workspace, Manus and others — set up private Workspaces, provide support and train your team. The same service we deliver for Turespaña, now available for tourism destinations, institutions and companies.
Tell us where your organization stands. We'll respond with a first read and clear next steps.