Your organisation already uses AI.Is it ready to meet its legal obligations?
AI is already part of visitor services, promotion and internal management. Now it is time to identify applicable obligations and document how your organisation uses it.
Start with an audit, then agree the scope of implementation and ongoing support. Each proposal reflects your actual tools, data and AI uses.
01
Audit with compliance report
We review AI uses and the obligations affecting your organisation to identify gaps and prioritise action.
Inventory of tools, uses and data processed
Analysis of applicable obligations and risk levels
Compliance report with gaps and priorities
02
Implementation and documentation
We turn the report's findings into measures and documentation your team can apply in its daily work.
AI use policies and oversight protocols
Review of vendor clauses and documentation
Documentation of measures and responsibilities
03
Ongoing legal support
We support you as regulations, tools and AI uses change, so your documentation stays relevant.
Monitoring of relevant regulatory developments
Review of new uses or vendor changes
Documentation updates within the agreed scope
Obligations depend on the system, its use and the organisation's role. AI literacy and certain transparency obligations already apply; not every tourism tool is a high-risk system. Read the official AI Act timeline.
Technology and legal expertise
Meet the expert behind the legal work.
Gina Andrés
Lawyer specialising in data protection and regulatory compliance
Gina Andrés (Georgina Andrés) brings legal expertise to our AI compliance service. Her background includes legal advice on data protection, information society services and e-commerce.
Her legal expertise complements Growtur's experience in AI for tourism: understanding the legal framework and how your organisation works, within one service.
Data protection
Regulatory compliance
Legal advice
Why now
Public bodies answer to citizens and to the regulator
Obligations apply progressively and need to be assessed for each system and its use within the organisation.
European AI Act
AI literacy has applied since February 2025 and certain transparency obligations since August 2026. The official timeline places Annex III high-risk obligations in December 2027 and Annex I obligations in August 2028. We assess what applies to each use.
GDPR and national security frameworks
Where a chatbot or assistant processes personal data, the legal basis, vendor agreements and need for an impact assessment must be reviewed. We also assess applicable public-sector security requirements.
Procurement and vendors
We review tender and contract clauses when AI is involved: data use, training terms, traceability and vendor exit conditions.
Institutional trust and reputation
A destination assistant inventing opening hours, prices or rules damages the institution's credibility and that of every business it represents.
The two pillars
Regulatory compliance and security, side by side
We work the legal framework and technical security in an integrated way, adapted to how an administration or association actually operates.
Regulation & public compliance
Map of obligations: AI Act, GDPR, national security schemes, NIS2 and administrative transparency where applicable.
Risk-level classification of every AI system in the destination.
AI literacy plan for staff (art. 4 AI Act).
Institutional AI use policy and template clauses for tenders and contracts.
System registry and traceability ready for audit or public scrutiny.
AI security
Shadow AI audit: which tools staff use, and with which citizen and visitor data.
Secure configuration of corporate licences with no training on your data.
Protection of destination chatbots and agents against prompt injection and published hallucinations.
Human oversight protocols before publishing official AI-generated information.
Incident response plan and continuity if a provider fails.
How we work
A clear assessment in four steps
01
Risk & compliance assessment
Inventory of the destination's AI systems (official and unofficial), data processed and current compliance level.
02
Gap map
A report for management and for the technical team: applicable obligations, risks and fix priorities.
03
Policy, tenders & measures
Institutional AI use policy, procurement clauses, secure configuration and oversight protocols.
04
Training & support
Training for staff and member businesses, plus ongoing support as regulation evolves.
Who it's for
Destinations, institutions and organisations
Destinations and tourism offices (DMOs)
City councils, tourism boards and consortia
Regional tourism institutes and public bodies
Associations, federations and tourism clusters
Foundations, universities and tourism schools
Are you a business group or tourism company?
We have a dedicated proposal for chains, groups and companies in the sector.
Tell us which tools you use and what you need to review: an audit, implementation or ongoing legal support. We will prepare a proposal tailored to your organisation.
The scope and terms are agreed in the proposal. The indicative self-check does not replace an audit or a legal opinion.
Compliance also needs well-prepared teams.
Complement legal work with practical training. Our business course includes AI security and compliance alongside agents, GEO, CRM and data analysis.
Growtur × ITH Academy · New edition
Starts October 19, 2026
Expert AI Course for Tourism Companies
42 online hours to put AI to work in your business: from agents and security to new search positioning and campaigns.