Growtur

Consulting · AI security & regulation for destinations and institutions

AI in your destination with legal certainty and public trust

Destinations, institutions, associations and tourism organisations already use AI for visitor services, promotion and internal management. We help you do it in compliance with the AI Act and GDPR, with the guarantees the public sector requires.

Why now

Public bodies answer to citizens and to the regulator

Obligations are already in force and AI use in public tourism services is under scrutiny.

European AI Act

The AI Regulation bans certain uses and has required AI literacy for teams since February 2025. High-risk obligations arrive in August 2026. Public entities also face reinforced transparency duties.

GDPR and national security frameworks

A destination chatbot or internal assistant processes personal data. Without a legal basis, an impact assessment and a processor agreement, the risk of enforcement is real.

Procurement and vendors

Tenders must now include AI clauses: data ownership, no training on destination data, traceability and an orderly exit from the provider.

Institutional trust and reputation

A destination assistant inventing opening hours, prices or rules damages the institution's credibility and that of every business it represents.

The two pillars

Regulatory compliance and security, side by side

We work the legal framework and technical security in an integrated way, adapted to how an administration or association actually operates.

Regulation & public compliance

  • Map of obligations: AI Act, GDPR, national security schemes, NIS2 and administrative transparency.
  • Risk-level classification of every AI system in the destination.
  • AI literacy plan for staff (art. 4 AI Act).
  • Institutional AI use policy and template clauses for tenders and contracts.
  • System registry and traceability ready for audit or public scrutiny.

AI security

  • Shadow AI audit: which tools staff use, and with which citizen and visitor data.
  • Secure configuration of corporate licences with no training on your data.
  • Protection of destination chatbots and agents against prompt injection and published hallucinations.
  • Mandatory human oversight before publishing official AI-generated information.
  • Incident response plan and continuity if a provider fails.

How we work

A clear assessment in four steps

01

Risk & compliance assessment

Inventory of the destination's AI systems (official and unofficial), data processed and current compliance level.

02

Gap map

A report for management and for the technical team: applicable obligations, risks and fix priorities.

03

Policy, tenders & measures

Institutional AI use policy, procurement clauses, secure configuration and oversight protocols.

04

Training & support

Training for staff and member businesses, plus ongoing support as regulation evolves.

Who it's for

Destinations, institutions and organisations

Are you a business group or tourism company?

We have a dedicated proposal for chains, groups and companies in the sector.

See the version for companies

Do you know which AI is being used in your organisation today?

We deliver an initial risk and compliance assessment, with no commitment. You'll know exactly where you stand and what steps to take.