Growtur and Enoturismo Chile launch alliance to bring AI and GEO to Chilean wine tourism

Growtur and Enoturismo Chile —the trade association that brings together the country''s wineries, vineyards and wine-tourism experiences— have sealed a strategic alliance to bring Artificial Intelligence and GEO (Generative Engine Optimization) to Chilean wine tourism. The partnership officially launches on July 8, 2026 with a free 2-hour online workshop for member wineries, and marks the start of a broader program of training, AI agents and visibility in conversational search engines.

Behind this alliance are Bárbara Wolff and Alicia Cisternas, from the board of Enoturismo Chile, and the Growtur team led by our founder Rafael de Jorge, who brings the experience accumulated in AI projects with destinations and tourism institutions in Spain, Andorra and Latin America.

Why Chile and why now

Chile is today one of the wine-tourism destinations with the greatest international projection: from the Casablanca Valley to the Maule Valley, through Colchagua, Maipo or Aconcagua, Chilean wineries welcome hundreds of thousands of visitors every year who search, compare and decide largely through search engines and, increasingly, through AI assistants such as ChatGPT, Gemini, Perplexity or Copilot.

"Wine travelers no longer type ''Colchagua Valley wineries'' into Google: they ask ChatGPT to plan them a weekend among vineyards with tastings, lunch and accommodation. If your winery isn''t ready for that conversation, you simply don''t exist", explains Rafael de Jorge.

That is precisely the problem this alliance comes to solve: working on the GEO positioning of Chilean wineries so they are recommended when a traveler —Chilean or international— asks an AI where to taste, where to sleep or which wine experience to book.

What we will do together

The program with Enoturismo Chile is structured in several phases:

• Inaugural workshop (July 8, online, 2 hours): practical training for member wineries on AI applied to wine tourism and GEO to position your product globally with the help of AI.
• Individual GEO audits for wineries that request them: how they currently appear in ChatGPT, Gemini and Perplexity, and what changes they need in their website and Google profile to be recommended.
• AI agents for multilingual customer service (Spanish, English, Portuguese, Chinese) via WhatsApp and web: tasting bookings, group management, personalized recommendations of routes between wineries.
• Strategic support for the leadership of Enoturismo Chile to consolidate the association as a regional benchmark for wine-tourism innovation.

The July 8 workshop: GEO for wineries

The first visible action of this alliance is the online workshop on Tuesday, July 8, open and free for all wineries affiliated with Enoturismo Chile. In two hours we will work on:

• What GEO is (Generative Engine Optimization) and why it is replacing classic SEO in wine tourism.
• How to get recommended in ChatGPT, Gemini, Perplexity and Copilot when a traveler asks about wineries in Chile.
• Practical cases of wineries and wine-tourism experiences already capturing direct bookings through AI.
• The difference between a chatbot and an AI Agent capable of handling multilingual bookings 24/7.
• A concrete action plan for the following week: three changes each winery can apply immediately on its website and Google profile to gain visibility in AI-powered search engines.

👉 More information and registration: growtur.com/taller-ia-enoturismo-chile

An alliance that connects Spain and Chile

This program with Enoturismo Chile joins the work Growtur is developing with leading tourism institutions on both sides of the Atlantic: Turespaña, the Instituto Tecnológico Hotelero (ITH), the Instituto de Turismo de la Región de Murcia (ITREM), Lloret Turisme, the Patronat de Turisme Girona Costa Brava and the Govern d''Andorra, among others.

The goal is clear: to turn Chilean wineries into a global wine-tourism benchmark positioned in AI, with our own methodology, comparable success stories and the network of institutional allies we are already building with major institutions both in Spain and, now, in Chile.

Next steps

After the July 8 workshop we will publish chronicles and results of the program, including the first GEO audits of Chilean wineries and the multilingual AI agents we will roll out during the second half of 2026. Chilean wineries and wine-tourism companies interested in joining can write to us through growtur.com/contact or through Enoturismo Chile itself.