Moments of real intent
People don't just search: they explore options, compare alternatives and make decisions inside ChatGPT. Your destination, hotel or company can appear exactly at that moment.
New channel · ChatGPT Ads
Advertising on ChatGPT for destinations and tourism companies
OpenAI has opened its advertising platform: ChatGPT Ads is now available through its self-serve Ads Manager across Europe and other markets. We design and manage your campaigns so you appear while travellers explore options, compare alternatives and make decisions — with relevant ads that fit naturally into the conversation.
ChatGPT Ads now live in 31 European markets · Self-serve access via Ads Manager
Why now
Reach people in the moments that matter
ChatGPT has become the place where millions of people plan their trips. AI-native advertising opens a new way to be present with relevance, without interrupting.
Beyond keywords
In ChatGPT, people share far richer context than in a search engine: trip type, budget, dates, preferences. That enables more relevant, personalised and useful advertising.
AI-native advertising
Ads fit naturally into the conversation, clearly labelled and kept separate from ChatGPT's answers. A new channel built around conversation, context and real-time decisions.
Trust and control
Ads are clearly identified, they don't change the model's answers, and people control how their data is used. An environment designed to preserve trust.
What's included
End-to-end management of your ChatGPT Ads campaigns
From Ads Manager setup to continuous optimisation: we take care of everything so your organisation can focus on results.
AI channel strategy
We define the role ChatGPT Ads plays in your mix: objectives, audiences, markets and how it combines with your GEO positioning and other channels.
Ads Manager setup
We create and configure your OpenAI Ads Manager account: campaign structure, budgets, objectives and billing.
Conversational ad creation
We design ads built for conversational context: messaging, creatives and landing destinations that fit naturally into the experience.
Context and intent targeting
We leverage the conversation's context signals to reach travellers with real intent: inspiration, comparison, planning and booking.
Measurement and reporting
Impressions, clicks, conversions and actionable learnings. Clear reports for leadership and marketing teams, connected to your analytics.
Continuous optimisation
We iterate campaigns, creatives and budgets based on results, and feed the learnings back into your GEO and content strategy.
Who it's for
One channel, two realities
Destinations & institutions
DMOs, tourism boards and public administrations
Show up while travellers plan their trip: when they ask ChatGPT where to go, what to do or how to organise their getaway. Ideal for destination promotion campaigns with source-market targeting.
- Promotion campaigns by market and season
- Ads aligned with the destination's GEO strategy
- Measurement focused on consideration and visits
- Reporting for leadership and boards
Tourism companies
Hotels, chains, OTAs, operators and experiences
Capture demand at the very moment customers compare accommodation, activities or services. A new performance channel to complement Google Ads, metasearch and social.
- Acquisition and contextual remarketing campaigns
- Ads for hotels, tours, experiences and MICE
- Integration with your direct booking funnel
- Continuous budget and creative optimisation
How ChatGPT Ads works
Clear, separate, user-controlled ads
OpenAI has taken a measured approach: ads are clearly labelled, kept separate from ChatGPT's answers, and people control how their data is used. Campaigns are built in Ads Manager: set your objective and budget, upload ads in bulk or one by one, and measure impressions, clicks and conversions to optimise performance.
- · Clearly labelled as advertising
- · Doesn't change ChatGPT's answers
- · Context and intent targeting
- · Measurement & optimisation in Ads Manager
How we work
From zero to live campaign in a few weeks
Step 01
Diagnosis & strategy
We analyse your offer, markets and objectives, and define the ChatGPT Ads campaign strategy: what to advertise, to whom and with what budget.
Step 02
Setup & launch
We create the Ads Manager account, structure the campaigns, produce the ads and launch them with measurement configured.
Step 03
Measurement & learning
We monitor impressions, clicks and conversions, and extract learnings about traveller intent and context.
Step 04
Optimisation & scale
We adjust creatives, targeting and budget allocation, and scale what works across more markets and products.
Related services
Combine Ads with GEO, agents and consulting
ChatGPT Ads performs best when your brand is already well positioned in AI answers. That's why we combine it with our GEO audits and the rest of our services.
Want to be among the first to advertise on ChatGPT?
Tell us what you want to promote, in which markets and with which goals. We'll send you a concrete campaign proposal within days.